AI-Driven Revenue Intelligence

AI Watches the Numbers. Then Acts on Them.

Aforo pairs pre-built dashboards (MRR, COGS, customer health, margin) with 4 real-time AI detection engines and a 3-tier auto-action ladder. Generic BI tools stop at the dashboard. Aforo's intelligence layer triggers the response, throttle, alert, escalate, or block.

Pricing Architect AI configures rate plans from plain English. Brand Auto-Extract paints your storefront in 30 seconds. Margin Guard catches negative-margin customers Day 3, not Day 45. Every metric traces back to validated source events. No spreadsheet reconciliation. No BI tool stitching.

Revenue Cockpit
LIVE
MRR
$847.2K+12%
ARPU
$142+8%
NRR
118%+3%
Churn
1.2%-0.4%
Revenue
Usage
Customer Health
Pricing Intel
COGS
Agentic
PRODUCTS
15
CUSTOMERS
1,247
MARGIN
68%
The Atomic Unit

Signal + Auto-Action. Sense, Then Respond.

Every intelligence surface in Aforo pairs a real-time Signal (anomaly, margin trip, churn risk, quota projection) with an Auto-Action (alert, throttle, block, escalate, extend trial). Generic BI tools stop at the dashboard. Aforo's intelligence layer is agentic, it acts on what it sees.

Sense
Signal

The detection. Per-customer baselines, real-time streaming, idempotent firing. Operators see the signal AND the source event that triggered it.

4 detection engines
BillableUnitAnomalyDetector (2σ hourly) · WeeklyChurnSignalDetector (50% week-over-week) · QuotaPacingProjectionService (80/100/120% thresholds) · MarginGuard (L3/L2 trip detection)
Real-time, not nightly
ClickHouse + SSE streaming · per-event evaluation · no nightly batch ETL · operator-visible within seconds
Per-customer baselines
Each customer's usage curve gets its own rolling mean + variance · no noisy false-positives from cross-tenant aggregation
Idempotent firing
Each signal fires once per period · re-arm only on threshold cross-from-above · operators never spammed
Drill to source event
Every alert links to the validated event that triggered it · bill_run_event_index provides invoice-line-item lineage
= Agentic Intelligence
Respond
Auto-Action

The response. 3-tier ladder (Alert → Throttle → Block) wired into MarginGuard, Adaptive Retry, AI Copilot. Auto-action feature-flagged by default, ops reviews and flips on.

3-tier auto-action ladder
ALERT (Slack + email + in-portal) → THROTTLE (rate-limit at gateway) → BLOCK (suspend subscription, customer notified)
MarginGuardService
L3 threshold breach → ALERT · L2 breach → THROTTLE · L1 breach → BLOCK · safety flag for auto-action, default OFF until ops review
Adaptive Payment Retry
Smart Retries decline classification · RETRYABLE backs off 1h → 24h → 72h → 7d → 14d · 87% auto-recovery rate · 5 gateways uniform
AI Copilot in the loop
Pricing Architect proposes setup → operator approves → auto-creates entities · Brand Auto-Extract pulls colors + logo → storefront paints itself
Audit-grade response trail
Every auto-action recorded in orchestration_actions table · operator can view who/what/when triggered the response · SOX-ready

Looker shows you a chart. ChartMogul emails you a digest. Aforo's intelligence layer detects the signal AND triggers the response, before the books close.

The Surface

Customer Health Signals + Action Ladder.

Left: real-time drop detection across all customers, sorted by magnitude. Right: 3-tier auto-action ladder showing the current trigger state for each detected signal. Operators see the signal AND know what response is queued.

aforo.app / dashboard / customer-health-signals
4 ACTIVE SIGNALS
Customer Health Signals
Week-over-week ≥ 50% drop · per-customer baselines
7d14d30d90d
Drops detected
12
Distinct customers
8
Trial conversion
64%
Net health
+3.2%
Top drops (sorted by magnitude)
acme-corp· api_calls
-73.4%
124.8K 33.2K2h ago
globalbank· translate_chars
-58.1%
892K 374K5h ago
datasync· storage_gb
-52.8%
42 GB 19.8 GB11h ago
fintec· agent_sessions
-50.2%
8.4K 4.2K14h ago
Anomaly trace · acme-corp
−2.4σ
−7dDrop began Day −2NOW
Auto-action ladder · current trigger
ALERT
Slack + email to Success team
TRIGGERED
THROTTLE
Rate-limit at gateway, 50% capacity
QUEUED
BLOCK
Suspend subscription, notify customer
STANDBY

Real surfaces from CLAUDE.md. Customer Health Signals shipped 2026-05-09. Anomaly Detection (BillableUnitAnomalyDetector + WeeklyChurnSignalDetector) shipped Q2 2026. MarginGuard auto-action ladder ships flag-gated; operator reviews and flips on per-tenant.

Core Capabilities

Dashboards That Close Books. Reports That Drive Decisions.

Pre-built for the metrics that matter. Extensible for the questions only your business asks. Every number traces back to a validated source event.

Revenue Cockpit

Executive dashboard with 8 real-time KPIs, MRR, ARR, ARPU, NRR, churn rate, trial conversion, active subscriptions, outstanding invoices. Sparkline trends, period-over-period deltas, and subscription health donut. Updated every 5 minutes, not end-of-month.

COGS & Margin Visibility

Cost-of-goods-sold attributed at the event level, every API call, token, and agent session. Per-product P&L with revenue, COGS, and margin percentage updated every billing cycle. Drill into individual transactions to trace the exact cost of serving a single customer request.

AI Copilot, Embedded

Pricing Architect AI configures rate plans from plain English (7 tools, 3 execution modes, 63 scenario patterns). Brand Auto-Extract paints your storefront from a URL in 30 seconds. Plan Comparator recommends the right plan to your customers. API Docs Humanizer auto-explains every endpoint. All powered by Claude, governed by per-tenant guardrails.

Anomaly + Pacing Detection

Four real-time detection engines watch every customer's usage curve. BillableUnitAnomalyDetector fires on 2σ deviations (hourly). WeeklyChurnSignalDetector catches 50%+ week-over-week drops. QuotaPacingProjectionService projects end-of-period consumption at 80/100/120% thresholds. MarginGuard detects margin trip events. All idempotent. All operator-visible.

Custom Report Builder

Build your own reports from any combination of dimensions, product, customer, metric, time period, pricing model, billing mode. Save as templates. Schedule recurring exports. Share with stakeholders via link. No BI tool required. No SQL. No engineering.

Live Ingestion View

Watch billable events flow into the system in real time via SSE streaming. Every event shows source, customer, metric, validation status, and enrichment context. Filter by product, customer, or event type. Invaluable for integration debugging and real-time usage monitoring.

Export to Your Database

Schedule automated exports of pre-calculated analytics data to your own data warehouse, Snowflake, BigQuery, Redshift, or any database via webhook. Raw events, aggregated metrics, or custom report output. Your data team works in their tools. Aforo does the metering math.

Pre-Built Report Templates

Ship day one with 12 production-grade report templates: Revenue Summary, Customer Health Scorecard, Pricing Model Effectiveness, Usage Heatmap, Churn Analysis, COGS Breakdown, Agentic Session Analysis, Invoice Aging, Upgrade Signals, Margin Trend, Billing Pipeline Health, and SLA Compliance.

Day-One Templates

12 Production-Grade Reports. Ready to Deploy.

Every template is pre-connected to your billing data. Customize the dimensions, schedule the cadence, share with stakeholders. No BI tool setup. No data engineering.

Revenue Summary
FINANCE
Customer Health Scorecard
SUCCESS
Pricing Model Effectiveness
PRODUCT
Usage Heatmap
PRODUCT
Churn Analysis
SUCCESS
COGS Breakdown
FINANCE
Agentic Session Analysis
PRODUCT
Invoice Aging
FINANCE
Upgrade Signals
SALES
Margin Trend
FINANCE
Billing Pipeline Health
OPS
SLA Compliance
OPS
Margin Protection

Know Your Cost-to-Serve. Per Customer. Per Request.

COGS is attributed at event level, not estimated at month-end. Every API call carries its provider cost, every AI token carries its model price. Finance sees margin per product, per customer, per billing cycle in real time.

COGS Dashboard

Total COGS, revenue vs COGS margin, contribution margin by product type. 30/60/90-day trends with daily granularity. Budget alerts on margin dips and cost spikes.

Customer Explorer

Per-customer P&L: revenue, COGS, margin percentage. Rank customers by profitability. Identify which customers cost more to serve than they pay. Chargeback-ready audit trails.

Negative Margin Alerts

Set automated alerts when a specific customer's usage cost exceeds their contract revenue. Spot unprofitable accounts instantly, not 45 days later when the invoice is paid. Configurable thresholds per product, per customer segment.

Transaction-Level Trace

Drill into any single API call: request tokens, response tokens, model used, provider, USD cost calculated at event time. Immutable ClickHouse audit trail. Correlate to invoice line items.

MarginGuard Auto-Action

When a customer's margin trips an operator-configured threshold, MarginGuardService fires the auto-action ladder, ALERT (Slack + email), THROTTLE (rate-limit at gateway), or BLOCK (suspend subscription). Default OFF until ops review; per-tenant, per-product, per-customer thresholds. Audit trail in orchestration_actions table.

AI Copilot, Embedded

Six AI Features. One Anthropic Backend. Zero Bolt-Ons.

Aforo ships six production-grade AI features on top of the metering and billing pipelines. Three operator-facing (Pricing Architect, Brand Auto-Extract, API Docs Humanizer). Three customer-facing (Plan Comparator, Smart Onboarding, Usage Advisor). All Claude-powered. All governed by per-tenant guardrails and audit logging.

Pricing Architect AI

Conversational pricing config

Floating panel on every operator page. Claude Sonnet with tool_use, 7 tools (ask_clarification, propose_setup, navigate_user, create_entities, prefill_wizard, update_steps, estimate_cost) across 3 execution modes (Guide, Pre-fill, Auto-create). 63 real-world scenario patterns mapped to Stripe, Twilio, AWS, Datadog, OpenAI shapes.

Brand Auto-Extract

URL → branded storefront

Paste your company URL. Aforo fetches logo, color palette, favicon, fonts via Brand.dev. Claude generates hero copy, meta description, social proof tags from your actual site content. Storefront paints itself in 30 seconds. One-click full storefront setup.

Plan Comparator

Customer plan recommendation

End-customer chat widget on the storefront. 3-question form (team size, expected usage, integration depth). Claude recommends the best plan with cost projection and side-by-side comparison to alternatives. Shipped as a runtime AI feature, lives on the customer pricing page.

API Docs Humanizer

OpenAPI → plain-English guides

Toggle "✨ AI Explanation" on any endpoint in your Documentation Hub. Claude reads the OpenAPI spec, generates what-it-does, when-to-use-it, code examples, and gotchas. Auto-generates the Getting Started guide per product. Re-runs on every spec change.

Smart Onboarding

Context-aware dev chat

Chat widget on the customer portal that knows the developer's subscriptions, API keys, recent usage, and rate plan. Contextual guidance ("Your sk_live_abc key has 47% of its quota used this week, here's how to upgrade"). No generic chatbot, every answer references the developer's actual setup.

Usage Advisor

Month-end cost projection

End-customer button: "✨ Analyze my usage". Claude projects month-end cost from the daily pattern, then recommends one of three actions, stay (you're fine), upgrade (you'll exceed quota by 14%), or optimize (here are the 3 most expensive endpoint calls).

Per-tenant Anthropic key support, daily cost caps, audit logs to ai_usage_log table, refusal templates for prompt-injection. AI shipped responsibly, not as a tech demo.

Data Flow Architecture

Your Data. Your Database. Your Schedule.

Aforo does the metering math. Your data team works in their own tools. Real-time streaming or scheduled batch, you choose.

SOURCE
Aforo Engine
Validated Usage
Calculated COGS
Invoiced Revenue
SSE STREAMING
SCHEDULED EXPORT
WEBHOOK PUSH
Snowflake
SYNCING
BigQuery
SYNCING
Redshift
SYNCING
Amazon S3
SYNCING
The Buying Committee

One Intelligence Layer. Four Stakeholders. Zero Friction.

Engineering, Product, Finance, and RevOps each get an AI-driven surface tuned to their decisions, no SQL, no spreadsheets, no BI tool stitching. The intelligence layer sees the same source events; each persona sees their own slice.

Engineering

VP Engineering · Data Platform Lead

Don't build dashboards. Skip the BI tool.

The Workflow
  1. 1You ship a new product with usage-based pricing.
  2. 2Aforo immediately surfaces MRR / ARPU / churn / COGS / margin on pre-built dashboards.
  3. 3Custom reports built from any dimension combination — no SQL, no engineering.
  4. 4Schedule exports to your data warehouse (Snowflake, BigQuery, Redshift) — raw events or aggregates.
0 BI infrastructure, 0 SQL queries written

Product / Pricing Strategist

VP Product · Pricing Lead

AI Copilot configures what you describe.

The Workflow
  1. 1Open Pricing Architect AI (floating panel on every page).
  2. 2Describe "$2K platform fee, per-token pricing, 15% volume discount above 1M".
  3. 3AI proposes setup, navigates to wizard, prefills fields, auto-creates entities in DRAFT.
  4. 4Brand Auto-Extract pulls logo + colors from your URL — storefront live in 30 seconds.
Pricing changes live in 5 minutes, brand-matched in 30 seconds

Finance / CFO

CFO · FP&A · Controller

MarginGuard acts before the books close.

The Workflow
  1. 1Customer A's COGS spikes 30% mid-cycle (provider model upgrade).
  2. 2MarginGuard detects margin trips the L2 threshold.
  3. 3Auto-action ladder fires: ALERT (Slack + email) → THROTTLE (rate-limit at gateway) → optionally BLOCK.
  4. 4Cycle closes with intact margin, not a -44% surprise on the invoice 45 days later.
Negative-margin customers caught Day 3, not Day 45

RevOps / Customer Success

Head of RevOps · CS Lead

Churn signals 2 weeks earlier than NPS.

The Workflow
  1. 1Customer's weekly usage drops 50%+ vs prior week.
  2. 2WeeklyChurnSignalDetector fires; surfaces on Customer Health Signals tile.
  3. 3CS team reaches out with a save campaign before cancellation request lands.
  4. 42-week head start on retention; auto-action: extend trial, apply coupon, escalate to AE.
Save 28% of would-be churners with proactive outreach
12
Report Templates
Revenue · COGS · Health · Churn · Pricing · Agentic · 6 more
6
AI Copilot Features
Pricing Architect · Brand Extract · Plan Comparator · Docs Humanizer · Smart Onboarding · Usage Advisor
4
Detection Engines
Anomaly · Weekly Drop · Quota Pacing · Margin Guard
3
Auto-Action Tiers
ALERT · THROTTLE · BLOCK (MarginGuard ladder)

Your revenue data deserves
better than a spreadsheet.

Pre-built dashboards. Custom reports. COGS visibility. Live ingestion monitoring. Export to your warehouse. All from the platform that already handles your metering, pricing, and billing.