Product Catalog

Kill the engineering
bottleneck. Ship SKUs today.

Your product catalog is not a database. It is your revenue engine. Every API, AI agent, MCP tool, and SaaS module enters one system — with the metrics, pricing rules, and cost attribution that Finance demands and Product needs to move fast.

No deploy queue. No JIRA ticket. No 6-week sprint to launch a new pricing tier. Product defines it. Finance validates the margin. It goes live the same afternoon.

Infrastructure
Gateway Sync
Kong, Apigee, AWS
MCP Telemetry
Claude, Custom AI

Aforo Catalog

Raw Telemetry Billable Unit
POST /v1/chat AI_Token
Kong Route_ID API_Call
Revenue Execution
Metering Engine
High-Volume Tracking
Pricing Studio
Rate Plans & Tiers

Product defines the SKU. Finance validates the margin. Both operate from one system of record.

FOR PRODUCT TEAMS

Universal Packaging

Mix and match APIs, AI agents, MCP tools, and SaaS features into unified, sellable SKUs. Create new bundles and pricing tiers without writing a line of code or waiting on an engineering sprint. Your go-to-market strategy moves at the speed of your ideas, not your deployment pipeline.

Four product types — all configurable without code
Bundle multiple products into a single offering
Launch new SKUs in minutes, iterate based on real data
FOR FINANCE

COGS Attribution & Gross Margin Protection

Cost-of-goods-sold is attributed at the event level — every API call, token, and agent session — at ingestion time. Not estimated. Not reconciled after the fact. Gross margins are computed per product, per customer, per billing cycle and available before month-end close. Unbilled usage is blocked at the gate: no event enters the system without a matching rate plan. The catalog is the authoritative input to your P&L, not a spreadsheet your FP&A team rebuilds every quarter.

Event-level COGS attribution — eliminates month-end allocation guesswork
Per-product gross margin calculated every billing cycle, not quarterly
Zero unbilled usage — ingestion rejects events without an active rate plan
FOR THE ENTERPRISE

Multi-Tenant Architecture

Run separate, isolated product catalogs for different business units, regions, or partner ecosystems — all from a single pane of glass. Each tenant gets its own catalog, pricing, and billing rules. The parent organization gets unified reporting across all of them.

Isolated catalogs per business unit or partner
Unified revenue reporting across all tenants
Platform of Platforms for complex org hierarchies

THREE STEPS

Register. Meter. Monetize. One afternoon.

No YAML files. No deploy queues. No engineering dependency. Product defines the asset, Finance validates the metric, and revenue starts flowing.

01

Register the Revenue Asset

Name it. Type it. Assign an owner. Every monetizable asset — APIs, AI agents, MCP servers, SaaS modules — enters the system with structured metadata, lifecycle state, and an audit trail. Product owns the catalog. Finance trusts the data. Engineering is not involved.

EXAMPLES
Translation API, InsightBot AI Agent, DataPipe MCP Server
02

Attach the Billable Unit

Define the unit of value: API calls, tokens consumed, sessions completed, tool invocations. The metric flows downstream into every rate plan, invoice line item, and margin calculation. Change it once here — pricing, billing, and reporting update automatically.

EXAMPLES
API Calls, AI Tokens, Session Duration, Tool Invocations
03

Activate Both GTM Motions

One catalog feeds two revenue channels simultaneously. Self-serve: publish to your developer storefront — buyers compare plans, subscribe, and hit your APIs in minutes. No sales touch required. Sales-led: your reps pull from the same catalog to construct bespoke enterprise contracts — volume commitments, prepaid drawdowns, custom grandfathering, negotiated SLAs, and multi-year terms. The critical guarantee: what Sales promises in a contract is exactly what Billing invoices. No drift. No revenue leakage from misaligned pricing between channels.

EXAMPLES
Self-serve developer portal, negotiated enterprise contracts, hybrid GTM

Everything your revenue team needs. One dashboard.

The catalog replaces the product spreadsheet, the metrics wiki, and the billing configuration file. All of them.

Live Revenue Ledger

Active Assets11
Federated MRR$44,800
Asset NameTypeIngestion SourceGrowth (MoM)MRR
Translation API
REST APIKong Route_ID: 88x2+12.4%$24,200
InsightBot
AI AgentClaude tool_use: infer+34.1%$8,200
DataPipe MCP
MCP Servermcp.tools/call: pipe+8.2%$12,400
Analytics Suite
SaaS ModuleManual • seat_count----
CATALOG FEEDS YOUR ENTIRE REVENUE STACK
Catalog
What you sell
Pricing Studio
How you charge
Billing Engine
How you collect
Storefront
Where you sell

Built for how your company actually operates

Multi-Product Companies

You sell 12 APIs, 3 AI agents, and a handful of SaaS features. Each lives in a different spreadsheet, with different owners, and different billing logic. Nobody has a complete picture of what the company actually sells.

One catalog for every product type — APIs, agents, tools, SaaS
Consistent metrics and pricing rules across the entire portfolio
Product leadership gets a single dashboard of everything the company monetizes
AI-First Companies

Your AI products consume tokens, run sessions, and invoke tools — but your billing system only understands API calls. Finance is manually estimating margins from a spreadsheet, not measuring them.

Token, session, and tool-level cost attribution out of the box
Margin visibility per product, per customer, per metric
Billing matches usage exactly — no more manual estimation
Platform & Partner Companies

Your partners and business units each need their own product catalog, pricing, and billing rules. Today that means separate systems, separate vendors, and no unified view for the CFO.

Isolated catalogs per business unit, region, or partner
Each tenant controls their own products and pricing
Parent organization sees unified revenue across all tenants
0
product types supported
APIs, AI Agents, Agentic APIs, MCP Servers
0
pricing models per product
Flat, per-unit, tiered, graduated, volume, percentage
0
source of truth
Replaces spreadsheets, wikis, and config files
0
engineering tickets to launch
Product teams define and publish directly

Your product catalog should drive revenue, not just document it.

Define what you sell. Set how you charge. Go live. Product and Finance work from the same system — no spreadsheets, no manual reconciliation, no engineering queue.